Sunday, February 23, 2020

Depression Article Review Example | Topics and Well Written Essays - 500 words

Depression Review - Article Example This study wanted to provide the relationship between functional social support (FSS) and psychological capital (PC), with anxiety and stress symptoms among people living with HIV/AIDS (PLWHA). The study says that it is very beneficial to employ PLWHA since through employment they get salary and wages that they use to improve the quality of their life, they become happier and they can go to hospital to be treated whenever they feel sick. For those who are not employed and are living with HIV/AIDS, they cannot have a quality life, they cannot be happy and they lack the money to use for treatment whenever they are sick. Even though benefits that are gained from the employment of PLWHA, there a lot of unemployment cases in the world. The main reason for this is psychological distress, mental, physical and other factors of social life and population (Liu et al., 326). When we talk of spiritual capital (PC), we just mean such things like efficacy, believing in a positive future and resilience that are beneficial in praising the performance of workers and congratulating them. We also considering whether or not they are getting satisfied at their place of work. In this article, the researcher conducted a cross-section survey in Liaoning Province which has a population of 43 million people between the month of December in the year 2010 and the month of April in the year 2011. In this sample, there were 360 persons living with HIV/AIDS and were fully employed, between 18 and 16 years of age. The two strategies that could help in gathering data were giving out questionnaires to the sample and the application of informed consent. After distributing out the questionnaire, 320 were fully filled, and they were analyzed and later results were released. In the process of conducting analysis, those concepts and methods that were used are Pearson’s correlation,

Thursday, February 6, 2020

How social media is changing advertising models Essay

How social media is changing advertising models - Essay Example Marketers currently use social media to catch up with the digital customers, letting go the traditional advertising models, and adopting the new ones that involve marketing online via the social media. It is evident that the digital migration, specifically the current use of social media does have a growing role in marketing that changes the advertising models, this in turn has implications on how channels, consumers, and companies perform. Unlike in the past, customers can now give their feedbacks about a certain product, feedback visible to other agents, these agents include the channel partners, the competitors, and even other companies. The main impacts on the advertising models include the fact that social media allows reviews about certain products (online reviews and ratings) impact different metrics. These metrics include the brand evaluations, consumer ratings, the company performance, consumer purchase conversion rates, and the organizations value. Many of the new advertising models adopted by many organizations include "customer feedbacks," in the past the customers did not have much freedom to give feedbacks about a certain product (Evans). Currently, social media for advertising the customers the freedom to rate a certain product that to some extent defines the major characteristics of a firm. The past advertising models focused on the four Ps, social media to some extent brings in another P, which stands for the "people," which is deeper, broader, and more profound than the consumer targeting is. Social media changes the way people interact among themselves, they play a major role as creators, advocated, critics, transmitters, and transformers of messages. Not long ago, the introduction of TVs in the industry changed the advertising models used in the past, but the introduction of the internet, social media, and the use of mobile phones made them even better. The online social environments, including the social